International insight. Human-centered strategy.
We translate deep anthropological understanding into actionable strategies that drive meaningful transformation for global organizations.
Our Edge
Why Anthropology for Business?
We move beyond surface-level data to uncover the underlying human dynamics that shape your organization and market, turning cultural complexity into a competitive advantage.
Actionable Strategy
We don't just deliver reports. We translate complex anthropological findings into clear, practical, and actionable business strategies that create lasting impact.
20 Years of Experience
With two decades of hands-on experience across diverse industries and international contexts, we bring a seasoned, systemic perspective to your challenges.
In-Depth Understanding
Our qualitative, ethnographic methods allow us to rapidly develop a deep and nuanced understanding of complex situations, revealing insights others miss.
Our Approach
Seeing the Whole System
True transformation requires seeing the interconnected whole—the stated goals and the unstated rules, the formal processes and the informal networks, the organizational culture and the wider societal context. Our work is grounded in a systemic perspective that helps leaders navigate complexity with clarity and confidence.
We immerse ourselves in your world through methods like participant observation, in-depth interviews, and network analysis. This allows us to map the cultural landscape and identify the hidden levers for change.
The result is not just a diagnosis, but a co-created pathway to a more resilient, adaptive, and human-centered future for your organization.
What We Do
Strategic Services for Transformation
We partner with leaders to address critical challenges and unlock new opportunities through a human-centered lens.
Organizational Transformation
Navigate mergers, cultural change, and restructuring with a deep understanding of your organization's human dynamics.
Leadership & Team Strategy
Equip executive teams with the cultural insight to lead more effectively, foster collaboration, and build resilient teams.
Cultural Insight & Research
Gain a profound understanding of your customers, employees, or stakeholders to inform product, brand, and policy decisions.
International Market Strategy
De-risk market entry and global expansion by understanding the nuanced cultural contexts of new territories.
Impact & Stakeholder Analysis
For NGOs and public bodies, we map complex stakeholder ecosystems to enhance program design and measure true impact.
Future-Focused Scenarios
Utilize foresight methodologies to anticipate cultural shifts and proactively shape your organization's future.
Our Founder
Meet Sanne Witkamp
Sanne Witkamp is a corporate anthropologist with nearly 20 years of experience as an independent consultant and researcher. She brings deep field knowledge and a systemic perspective to organizational transformation, working internationally with leadership teams to turn cultural insight into strategic impact.
Her passion lies in helping forward-thinking organizations solve their most complex problems by first understanding the human elements at their core. She has guided NGOs, multinational corporations, and governmental networks through critical periods of change and growth.
Ready to see your organization differently?
Let's start a conversation about your challenges and explore how a human-centered approach can unlock your path to transformation.